CEO Dan Price decided to cut his own pay by 90% in order to close the "gap" between himself and the employees. Once receiving a $1 million pay he decided that all the employees of his company should receive a raise and achieve $70,000 annually, including himself. In order to accomplish this Dan had to cut his own pay and delve into the company's profits, all to change the downward spiral of this company. Many employees were struggling to get by since some of them were making only $36,000 per year. In order to improve this stale atmosphere that was developing within Gravity Dan decided to give every one raises, and take the necessary measures to make sure every one got one. This greatly improved peoples attitudes and Dan said he used this raise as "moral imperative." The company now is receiving great responses on service and the employees could not be happier.
However Dan did mention that he would take an increase in his own wage as the company's increase to a point where it would not be harmful to the company. This is uncommon since CEO's normally deduct others wages or fire people in order to either motivate them and increase profits again. Dan proved that by deducting your own pay for a period of time and increasing others a company will not only turn around but it will flourish. Instead of motivating people through fear it's smarter to motivate employees through money since everyone likes money. The larger amount of money they are receiving allows the employees to feel economically secure in their environment, since when an employee has a problem the company will become greatly affected.
"Happy employee Happy Customer"